With WATER AID, INDIA
(Behavioral Change Communication/ IEC/ Outdoor/ Training/ Health/ Sanitation)
CHAKMAK CHAMPIONS, a multi-level sanitation campaign was created for school children to create awareness on sanitation, handwashing and drinking water management. The endeavor was to convert the school children to campaign ambassadors as Chakmak Champions and take the issue to their communities using the communication materials.
The campaign has been widely accepted by the schools across states and at the community level as well. To position the kids as Chakmak Champions, as brand ambassadors was widely successful.
Implemented across many states of India.
Creating a communication mascot –Chakmak Championsas creative vehicle, the campaign connected with the children and the community in an informative and entertaining manner. The children took ownership and the campaign took a life of its own with children now devising games, quizzes, street plays, puppet shows portraying themselves as Chakmak Champions, spreading awareness on handwashing &sanitation in their own creative ways.
WATSAN CAMPAIGN
with POPULATION FOUNDATION OF INDIA
SWACCHA JIYO SWASTH JIYO CAMPAIGN
with SAVE THE CHILDREN / HARPIC
