With IDEI
(Advocacy/ Livelihoods/ Sustainable Living)
IDEI provides innovative farming solutions for grassroot farmers, blending low cost but effective technology and sustainable practices. Developing appropriate technologies that helps small farmers overcome agricultural constraints, the solutions provided are adaptable to local conditions and resources.
A series of advocacy materials were created that highlighted the organisation’s mission; core values illustrated through success stories from the fields documenting the voices of farmers who have brought dynamic changes in their practice. This made a strong advocacy tool highlighting the changes of agricultural attitude blending technology and sustainable practices.
Articulating the organisation’s agenda illustrated through individual voices of changes from the ground brought together the changing scenario of Indian agriculture, visually highlighting the dynamic individuals and the technologies bringing incremental changes in the system and the rural communities.