With FUTURES GROUP, UK AID
(Behavioral Change Communication/ IEC/ HIV/ AIDS)
KINNAR PRAGATI was a multi-level awareness campaign on HIV/AIDS prevention and management for the transgender/ Hijra communities. Besides creating awareness on HIV, the endeavor was to inform the community of the available services and facilities and make the necessary linkages using the communication materials created.
The campaign has been created keeping the sensitivities of the community while informing them of the issue and the available sources of services.
Implemented in the states of Maharashtra, Tamil Nadu in India.
For a community forever relegated to the margins of the society, this was a process of mainstreaming them in the HIV paradigm and rightfully linking them to all the services available. Using bright colours and bold typography, the communication centered around cementing the concept of self-esteem for the members of the trans-gender community.
