With MAMTA / ELTON JOHN AIDS FOUNDATION
(Behavioral Change Communication/ IEC/ Outdoor/ Training/ Gender/ HIV)
MERI LIFE MERI CHOICE, a multi level behavioral change campaign for adolescent girls to create awareness on HIV/AIDS and train them with life skills, enable them to make informed choices about safe sexual practices and take responsible decisions for themselves.
Based on numerous interactions with adolescent girls and boys in the program states, a series of comic cards were created with stories coming out such interactive storytelling workshops. This led to creating further materials for migrant men & women, trainers and the community.
The stories were further adapted into plays, puppet shows by the school children of the districts.
Implemented in the states of Uttar Pradesh, Madhya Pradesh in India.
With bright visuals and using the spoken word, the materials highlight safe practices, social stereotypes,gender-based roles and create a platform for discussion on issues like stigma and gender-based discrimination. The materials have an empowering tone creating a sense of ownership among the girls.
