With UNODC India & NACO
(Behavioral Change Communication/ IEC/ Outdoor/ Training/ Drugs)
Addressing the problem of drug overdose among injecting drug users, the materials are used to create awareness on the critical aspects of the problem and emergency operations that must be known to the users.
The standard operating procedures have been simplified through a series of posters displayed at the drop-in centers and drug hotspots.
An animated training film has been made on recovery procedure and safe practices for drug users and rehabilitation counsellors.
Implemented across many states of India.
Using a vibrant tone and visuals, the materials have brought a fresh notice to the high-risk behavior among the drug users. As an audience with low attention span and literacy, the animation film has worked wonders in imparting critical information through an entertaining storyline and a custom-made jingle simplifying the drug overdose recovery process.
