With UNDP India/ IKEA FOUNDATION
(Advocacy/ Gender/ Entrepreneurship)
SWAAYAM is an entrepreneurship program engaging with women and providing a platform for entrepreneurship at the grassroot level. The advocacy brochure was created highlighting the program and illustrated through voices of those dynamic women who have benefited from the program and then have brought changes in the community with a strong gender perspective.
Documenting and acknowledging the voices of individuals who have now been entrepreneurial leaders in their community made for a strong advocacy tool highlighting the program as a platform for partnership and how it transformed the rural women from participants to partners.
Documenting the program with a formal tone of a brochure interspersed with individual voices of participants from the ground brought together the empowering voice of the rural entrepreneurs. Highlighting both the program and the dynamic individuals who are bringing entrepreneurial changes in their respective communities, the material was thus transformed from a program brochure to an advocacy tool on social and economic partnership.
