With OXFAM GB
(Behavioral Change Communication/ IEC/ Gender/ VAW)
WE CAN is a multi-media campaign addressing the problem of gender-based violence in South Asia. Various interactive visual materials across genres were made to create a platform for discussion on issues like gender-based discrimination, domestic violence, financial independence and mobility, freedom of expression and life choices.
Implemented in 6 countries – India, Pakistan, Bangladesh, Sri Lanka, Nepal, Afghanistan.
Keeping in mind the diversity of social norms and customs with societies where Gender based Violence is a much lived problem, the materials were created with bright visuals and using the spoken word, discussing the macro problem through micro episodes and domestic issues both for men and women. The materials have an empowering tone creating a sense of ownership among the community across South Asia.
