With NACO & PHFI
(Behavioral Change Communication/ Training/ Health)
Addressing the hi-risk problem of syringe disposal among injecting drug users, the training film uses animation has been made on risk free procedures and safe practices.
Using a vibrant tone and visuals, the materials have brought a fresh notice to the high risk behavior.
For an audience with very low attention and literacy, the animation film has broken the hesitancy in the minds of the target audience to learn critical life-saving information through an entertaining storyline interspersing animation and real-life footage with a custom-made jingle simplifying the process.
